Focused E-Mail Marketing

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Email marketing is a hot button topic online today. 'The money is in the list' is a popular phrase that every online marketer has heard.

This is true. However, a lot of people wrongly focus on getting the biggest list possible, instead of a focused list.

Having a targeted list is critical. A list of 100,000 people that never buy from you does you no good. On the other hand, if you have a list of 400 hyper-responsive prospects, you will make a lot of money.

So it's not about the size about the list, it's about the quality. A lot of marketers expend a huge amount of energy building a huge list, only to make no sales from it.

So how do you get a targeted list? This isn't as hard as you might think. Here are three strategies to do this:

#1) Target good keywords

If you are targeting the wrong keywords, you will not have a focused list. You want to only go after keywords that have the potential to result in sales.

For instance, if you are selling tents for camping, don't advertise on the generic keyword 'camping'. This is too broad.

Instead, advertise on specific keywords like 'discount tents', 'tents for sale', etc. This ensures that everyone who comes to your site, and joins your mailing list, is a targeted customer.

#2) Do a joint venture

A joint venture is where you partner with someone in your field who has a list of customers related to what you are selling. They will then send out an email to their list advertising your product.

This is another great way to generate targeted prospects on your email list. Just make sure your joint venture partner is selling a closely related product.

#3) Ask for a lot of information

It's no secret that the less information you get, the more people will sign up. This is why most sites just get the first name and email address of the person signing up.

However, if someone is willing to give you their phone number and home address, this means they are a great prospect. This isn't necessarily something you want to do, but it might be worth testing.

The bottom line is, as long as you focus your advertising on the right sources of traffic, you can be sure that 100% of your visitors are prospects. So avoid buying those huge lists that companies try to sell you. They are not targeted and will not make you a lot of money.

Instead, get your offer in front of the right people, make it clear on your site what you are selling, and you will generate a large targeted list very quickly.

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