DIY SEO

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There are all kinds of SEO tips available today. And it's no secret that the search engines can provide a lot of long-term traffic.

Getting ranked can be a challenge for those who don't know what to do. However, it's also not as difficult as you might believe. Here are two ways to make it happen:

#1) Have a good site design

Many people get so focused on off-page factors that they forget their page content makes a huge difference as well.

What's a good design?

Make sure that your main keyword is the first thing the search engine robot sees. This is why you want to have it at the beginning of each page, as well as in the title.

How many times do you have to include the keyword?

Some people mistakenly believe that they need the keyword five to ten times on their page. However, three times should be good enough. Just make sure it looks natural.

#2) Beat the sites already ranking

Simply copy the sites that are ranking for your keywords. In other words, get the same backlinks as them. Since they are ranking, you know the backlinks are obviously working. So why not get those same links yourself?

Once you've gotten as many of the same links as you can, then you just have to do a little better. Just continue building new links as long as it takes to rank. In many instances, just submitting some articles is enough to help you rank.

What if it's a competitive keyword?

Then you might have to work a bit harder. For instance, after you've submitted your article, check and see if other sites have picked it up.

This is a golden opportunity. Sites that are using your article content very often will want regular content contributed. If it's a more popular site, it might be worth contacting the site, and seeing whether they want a full-time contributor. This could end up providing some long-term traffic.

Why is this better than an article link?

Because the search engines place more importance on links that are hard to get. Therefore, blog, forum and article directory links are not worth as much, because anybody can get a link from them. Instead, independent sites that don't give away links freely are usually more valuable.

The bottom line is, how much effort you need to put into your link-building campaigns depends on the keywords you are targeting. The more competitive terms generally require more effort to get ranked.

As long as you take care of your on-page factors, and copy the sites linking to your competitors, you should start ranking shortly. This is the best way to get ranked as fast as possible.

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